GOALS

STRATEGIES

ACTIONS

Improve vocal and performance skills of every singer in the region

• Provide tools and education, with a focus on individual improvement
• Increase participation in regional competition and educational events
• Improve scores by using judges’ score sheets to drive educational offerings
• Increase focus on individual responsibility
• Support and encourage quartets

• Recognize choruses for high participation in educational events
• Visits and coaching
• Research and pilot live distance learning program and research archive educational content implications
• Develop online educational content “21 Talk” (to include technology and tools)
• Education on judging categories
• Evaluate judges feedback from regional competitions
• Maintain and support Quartet Development activities
• Partner with Club 21 for quartet education

Raise public awareness of the barbershop art form

• Utilize technology to reach diverse audiences
• Increase membership diversity to reflect communities
• Youth outreach
• Support and encourage quartets

• Maintain and promote website
• Include broader barbershop content on website
• Utilize social media
• Webcast competition and market the offering to the general public
• Create a roadmap for addressing membership diversity challenges
• Support YWIH efforts
• Establish relationships with music educators outside the barbershop community
• Utilize YWIH Coordinator to reach out to YWIH chapter coordinators
• Media coverage during events
• Recognize chapters for their efforts in raising public awareness

Develop future musical and administrative leaders

• Create succession plan for future RMT
• Support and train directors
• Support and train current and future arrangers
• Support and train current and future chorus administrative leaders
• Encourage interest in International level leadership

• Articulate specific team opportunities to increase member involvement at the regional level
• Hold annual social event to cultivate relationships with potential leaders throughout the region
• Recruit “shadow” resources for RMT positions
• Support director mentor program and provide director educational opportunities
• Facilitate the leadership transition within the ADP program
• Provide administrative training and resources
• Continue development of educational Judging Track

Increase regional membership

• Increase the number of singers
• Increase the number of choruses
• Establish new choruses in underserved markets

• Increase knowledge sharing across chapters regarding membership growth activities
• Continue to increase exposure through social networks
• Educate chapters on the effective use of social media
• Continue planning for new market expansion
• Target Flagstaff for membership growth – Red RockAppella or charter a new chorus
• Support prospective chapters – Mele O Kona and Rio A Cappella
• Recognize chapter efforts in membership growth

Provide an exceptional member experience

• Improve organizational communication
• Improve administrative practices
• Encourage and support the use of regional tools
• Maintain fiscal responsibility and affordability
• Strengthen bond between Region 21 members

• Communicate value of regional activities to membership
• Make financial records easily available and transparent
• Regularly occurring chapter visits
• Provide cross-chapter knowledge sharing forums and resources
• Research and pilot live distance learning program and research archive educational content implications
• Develop online educational content “21 Talk” (to include technology and tools)
• Develop and publish an in-region faculty database (contact information, areas of expertise, references)
• Host social events for Region 21 members